The award aims to:
1. Recognise forest tree nurseries all over the country that grow quality native species for their own reforestation efforts and/or for commercial production in their areas.
2. Encourage excellence in nursery production and management for organizations and institutions with existing nurseries, and encourage others to get involved in such initiatives.
3. Promote the exchange of best nursery practices.
4. Provide a platform for networking and marketing for nursery operators in the country.
The top 3 nurseries will be honored during the 2nd International Symposium of the Philippine Native Plants Conservation Society, Inc. (PNPCSI) in November 2013.